21 Works 21 Words


Role(s): Graphic designer, book maker, copywriter

Project Type: Print design, book

Class: DESMA 154 Word + Image

As an undergraduate I took a Word + Image (visual communications) class which was a part of the Design Media Arts curriculum. This upper division class had one major project during the 10 week quarter called the RE:MAKING project.

RE:MAKING took students through the process of deconstructing a set of 5 selected essays from "Graphic Design: Now in Production" by Andrew Blauvelt and Ellen Lupton. Each student selected of one predominant concept and word. The class went through a detailed creative process: research, concept, creative direction, design direction, design, production, communication strategy, and distribution. The project culminated in a 7.5 x 5 booklet / magazine in which each student contributed 20 pages. All 21 students produced their 20-page signature 22 times and distributed them to each other and to the professor. Then each student bounded everyone's booklets together into a larger book that’s approximately 440 pages total.

Research and Development

Ideation/Concept Development

After reading "Graphic Design: Now in Production," one of the concepts/words I chose to research was "develop." I researched from multiple points—aesthetic, literary, scientific, psychological, philosophical, political, social, etc.

During ideation/concept development phase, I observed patterns and possible relationships through my research on "develop" and "development." I took a class freshman year about the history and development of Los Angeles. As native Angeleno I find the Los Angeles urban development to be unique and interesting. The university I attended, UCLA, is located in Westwood with its own history of urban development. During my time as a student, I regularly explored Westwood and noticed different forms of development—urban, people, businesses, and etc.

Creative Direction

In the Creative Direction phase, I further defined my idea of Westwood urban development by creating mood boads—look and feel of the research.

Historically, Westwood has been an affluent shopping center for the neighborhood and Beverly Hills. However, Westwood today lacks business development with its empty shops. In the near future, LA Metro will extend the purple line to Westwood. The increase of public transportation will increase customers visting Westwood, but this includes the homeless. Currently, Westwood has a small, but increasing homless population—veterans and homeless taken out of Santa Monica. The increasing population is an issue to Westwood residents who are concerend about the appearance and repuation of their small town. As a student living in Westwood, I noticed the homeless on a daily basis and I believe they are an integrated part of the town.

Based on this research, I narrowed down my idea to creating my own imaginative city project to do a development project for the homelessness in Westwood. I researched how a USC student developed a project to create temporary shelters called Cardborigami for the Los Angeles homeless community. These are foldable origami inspired shelters. The project received a lot of positive feedback which inspired me to do my own.


After designing my 20 page book, I made 22 copies for each of the students in the class. I also received everyone's copies of their books. The next task was to book bind the booklets into one large book.

Book Binding Reference Guide

Final Book

« Work Page