Laserfiche Empower

2017-2020 | Laserfiche

Role(s): Art director, lead designer, graphic designer

Project Type: Graphic design, corporate event design

Client Type: Technology

The Laserfiche Empower Conference is the premier educational and networking event for the Laserfiche community and professionals who are interested in learning ways to improve efficiency and transform their organization. Laserfiche Empower is the largest enterprise content management (ECM) conference for technology and business leaders around the world.

The Laserfiche in-house design team and I designed the Empower signage, small collateral, digital graphics, videos, keynote presentations and etc.

Research and Development

Minimalism and Tech Conferences

The 2017 and 2018 Empower visual identity design was based on incorporating the 2016 Laserfiche brand guidelines - expanded color palettes and complex diagonal shapes to create a sense of movement. Although the design was intricate, vibrant and modern, the signage design clashed with the Long Beach Convention Center interior design. With an increased budget, the 2019 Empower conference was an opportunity for the in-house design team to create a new visual identity design.

As the Lead Designer for Empower 2019, I envisioned a minimalist and modern visual identity design that’s more in line with today's tech conferences. After researching the designs of the most popular tech conferences such as AWS Summit, F8, Dreamforce, WWDC, Google I/O and Boxworks, I noticed minimal single-colored backgrounds with clean geometric shape patterns and an emphasis on the messaging and typography. The overall Empower visual identity design is based on this minimal look and feel with pops of Laserfiche orange and white along with inspirational messaging about the “future of work” in a typographic design. We also use light background photo imagery, square design elements and hexagon shape patterns to provide design variation to the minimalist tech theme.

2018 Empower:

Design Inspiration:

Final Product: Laserfiche Empower 2019

Outside Signage

Lobby Signage

Exhibit Hall Signage

Seaside Signage

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